Ansoft Matrix - 1958 Words

Marketing is an important aspect in any business. A good marketing strategy will yield more consumers. There are different forms of marketing a product or service in the public; there is marketing through advertisement in television, movies and print ads. According to the American Marketing Association, marketing is the process wherein the people involved with the products and services plans and executes the concepts, prices, promotion, and distribution of the products and services in order to develop exchanges that will satisfy both the consumers and the organisation (, 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by†¦show more content†¦The market penetration strategy is a not so risky because it already has an established market and a number of loyal consumers. Almost all of the established companies from computers, entertainment and food already have existing products and markets, therefore the strategy have really contributed to strategic marketing management. For an existing company product development is the strategy that most companies employ as no company will last long if their products are not constantly developed. The product development strategy has a huge contribution most especially in the fashion market, because fashion changes form season to season, product development of these companies is continuous and constant and must always be updated. According to Strategic Assets retail companies usually takes this route because the product lines are constantly changed to keep up with the changing tastes of the consumers. Like in the case of the retailers like Louis Vuitton wherein the bags being sold every season changes the style in order to keep up with the new trends of the season, and also the retail giant of the United States which is the Wal-Mart in which it develops new products in groceries and clothing in order to keep up with the demands of the general consumers. However, notShow MoreRelatedAntenna Is The Main Component Of Every Communication System1349 Words   |  6 Pagesnanoseconds-electromagnetic energy pulse. In addition, the time domain impulse response is another important criterion of UWB antenna performance. The antenna must transmit UWB signal with minimal dispersion effect. In this thesis all the antennas have been simulated in ANSOFT HFSS-13. This chapter contains the ï ¬ nal design of antennas, the parasitic study of antenna in term of impedance band width. The peak gain, radiation efficiency, peak directivity has been calculated in whole operating band and radiation pattern atRead MoreVirgin Group Essay7859 Words   |  32 PagesSubstitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16 Current Market Positioning 17 Boston Matrix 17 Product Life Cycle (PLC) 18 Task 2 19 Strategic Planning Diagram 19 Virgin Group Strategic thinking based on analysis 21 Task 3 22 Strategic Evaluation and Selection 22 Ansoft matrix 22 Product Market penetration 22 Market Development 22 Product Market Development 23 Diversification 23 Mergers and acquisitions 24 RetrenchmentRead MoreModeling and Simulation of Electric and Hybrid Vehicles10461 Words   |  42 PagesScaling of the Geo ICE is shown in Fig. 3 so that the ICE gives a maximum power of 50 kW instead of the nominal 43 kW. In the latest version of ADVISOR, the functionality of the software was improved by allowing links to other software packages such as Ansoft Simplorer [17] and Synopsys Saber [18]. These powerful software packages allow for a more detailed look at the electric systems of the vehicle. As an application example, ADVISOR is used to simulate a hybrid battery/ultracapacitor energy storage system